Top 5 News Apps in Brazil Q4 2021: Performance Insights

The final quarter of 2021 saw notable performance trends among the leading news apps in Brazil. Here's a detailed look at how these apps fared in terms of weekly downloads, revenue, and active users.

Valor Econômico - Exclusivo experienced fluctuations in weekly revenue, starting at approximately $4.5K and ending the quarter at around $3.4K. Weekly downloads varied, peaking at 388 in mid-October and closing the year at 362.

GZH: notícias RS saw a decrease in weekly revenue from $2.2K to $1.8K over the quarter. Weekly downloads started strong at 5.1K but dropped to 1.9K by the end of December. The app maintained a relatively stable number of weekly active users, hovering around 200K.

Folha de S.Paulo showed a slight decline in weekly revenue, ending the quarter at approximately $4.4K, down from $5.9K. Weekly downloads also saw a downward trend, starting at 6.4K and dipping to 3.6K. Weekly active users remained consistent, averaging around 180K.

O Globo displayed a steady weekly revenue pattern, ending the year at around $2.2K. Weekly downloads saw a sharp decline from 15.2K at the start to 1.7K by the end of December. Weekly active users decreased from 89.6K to approximately 68.8K throughout the quarter.

The Economist - News, Podcasts experienced modest weekly revenue, peaking at $1.2K in mid-October and closing the quarter at around $1.1K. Weekly downloads remained relatively stable, fluctuating between 200 and 300. The app's weekly active users hovered around 1.8K.

For more detailed insights into the performance of these apps and others, visit Sensor Tower.