Top 5 Shopping Apps Performance on Unified Platform in Nigeria Q4 2021

In Q4 2021, the top shopping apps in Nigeria showcased diverse trends in downloads and active users. Here’s a breakdown of their performance:

Jumia Online Shopping saw its weekly downloads peak at around 167K in the first week of November, following a steady increase from October. However, downloads decreased to approximately 47K by the end of December. Active users mirrored this trend, peaking at over 1.2M in early November before declining to around 729K in the final week of December.

Jiji Nigeria experienced a more stable pattern in weekly downloads, with figures fluctuating between 14K and 28K throughout the quarter. Active users remained relatively consistent, ranging from approximately 366K to 437K, with a slight decrease towards the end of the year.

Wish: Shop and Save showed significant variability in weekly downloads. Downloads peaked at around 29K in the first week of November but dropped sharply to about 1K by early December. Active users followed a similar pattern, peaking at nearly 60K in the first week of November before declining to around 25K by the end of December.

DHgate-Online Wholesale Stores also exhibited fluctuations in weekly downloads, reaching a high of approximately 14K in mid-November. Active users grew from around 16K in late September to over 25K by the end of December, indicating a steady increase in user engagement.

AliExpress - Shopping App had a consistent performance in weekly downloads, ranging between 6K and 10K. Active users peaked at nearly 210K in early November but saw a decline towards the end of the quarter, finishing with around 143K in the last week of December.

For more detailed insights and data, visit Sensor Tower.