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During the first quarter of 2022, the top 5 celebrity games on the iOS platform in Brazil showcased varied performance trends in terms of downloads, revenue, and active users. Data from Sensor Tower provides an insightful overview of these metrics.
Streamer Rush saw its weekly downloads peak early in January with approximately 5.4K downloads, followed by a gradual decline, ending the quarter with just 9 downloads in the last week of March. Active users mirrored this trend, reaching a high of around 3.9K in mid-January and decreasing steadily to 132 by the end of March. The app did not generate any revenue during this period.
Idle Streamer! maintained a relatively stable download rate throughout the quarter, with weekly downloads fluctuating between 118 and 689. The app's revenue peaked at $40 in the week of February 21, but there was no significant revenue reported in other weeks. Active users started at 775 in late December, peaked at 985 in late February, and then dropped to 455 by the end of March.
Kim Kardashian: Hollywood exhibited consistent performance in terms of downloads and active users. Weekly downloads ranged from 256 to 607, with a notable increase in early March. Revenue showed a slight fluctuation, with peaks around $337 and a low of $87 in early March. Active users remained relatively stable, hovering around 2K throughout the quarter.
Idle Streamer — Tuber Life experienced a notable decline in both downloads and active users. Weekly downloads started at 1.5K in late December but dropped to just 71 by the end of March. Active users followed a similar trend, starting at 2.2K and decreasing to 146. The app's revenue peaked at $57 in early February but did not maintain consistent earnings.
Finally, Become a Celebrity showed a significant drop in downloads after the first few weeks of the quarter. The app started strong with 1.2K downloads in early January but dropped to just 1 download in the final weeks of March. Active users decreased from 1.8K in early January to 685 by the end of the quarter. Revenue was minimal, peaking at $25 in late December and decreasing to $6 by the end of March.
These insights highlight the fluctuating nature of app performance in the celebrity games category on iOS in Brazil. For more detailed analytics and trends, visit Sensor Tower.