Top 5 Apparel Apps on iOS in Nigeria Q2 2022

During the second quarter of 2022, the top 5 apparel apps on iOS in Nigeria exhibited diverse performance trends in terms of weekly downloads and active users. Here’s a detailed look at their performance:

SHEIN - Shopping Online experienced a generally upward trend in weekly downloads, peaking at about 2.7K in the week of April 25. Weekly active users also saw a steady increase, starting from around 8.8K at the beginning of the quarter and reaching approximately 12.9K by the end of June.

ZARA saw fluctuating weekly downloads, with a notable peak of roughly 884 downloads in the week of June 20. Active users for ZARA rose from around 1.8K at the start of the quarter to a high of approximately 2.9K in the same week in June.

ASOS - Discover Fashion Online showed consistent weekly download numbers, with a slight increase towards the end of the quarter, peaking at around 371 downloads in the last week of June. The number of weekly active users remained relatively stable, averaging around 2.5K throughout the quarter.

PrettyLittleThing had a steady performance in weekly downloads, maintaining an average of around 300 downloads per week. Weekly active users also showed a steady increase, reaching approximately 1.8K by the end of June.

Fashion Nova - Online Shopping had stable weekly download numbers, with a slight peak of about 339 downloads in the week of April 11. Active users exhibited a gradual increase, starting from around 1.7K and reaching approximately 2K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.