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The fourth quarter of 2022 saw interesting trends among the top 5 dating apps on the Android platform in the Netherlands. Here, we analyze the performance of Badoo Dating App: Meet & Date, Tinder Dating App: Chat & Date, Bumble Dating App: Meet & Date, happn: Dating, Chat & Meet, and Breeze - Offline Dating App.
During Q4 2022, Badoo's weekly revenue showed a general upward trend, peaking at approximately $17K in the week of December 19. Weekly downloads fluctuated, with the highest at around 4.4K in the week of October 10, and the lowest at about 2.8K in the week of December 12. Active users showed a slight decline, starting from around 91K at the beginning of the quarter and ending at approximately 85K by the end of December.
Tinder's weekly revenue remained robust throughout the quarter, reaching a peak of about $43K in the week of December 19. Weekly downloads showed moderate fluctuations, with the highest at around 3.5K in the final week of December. Active users saw a slight decline, starting at around 154K at the beginning of the quarter and ending at approximately 143K.
Bumble experienced a notable increase in weekly revenue, peaking at approximately $21K in the week of December 19. Weekly downloads varied, with the highest at around 3.2K in the week of October 10 and the lowest at about 1.9K in the week of December 19. Active users showed some fluctuations, ending the quarter at about 96K, a slight increase from the start of the quarter.
happn's weekly revenue peaked at approximately $18.3K in the week of November 21. Weekly downloads showed a downward trend, with the highest at around 1.9K in the week of September 26 and the lowest at about 1.2K in the week of December 19. Active users saw a decline, starting at around 109K and ending at approximately 98K by the end of December.
Breeze's weekly downloads were relatively low compared to other apps, peaking at around 1.5K in the week of October 17. The app did not generate any revenue during the quarter. Data on active users was not available for this period.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.