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In the fourth quarter of 2022, the entertainment app landscape on Android in Nigeria showcased interesting trends. Here, we delve into the performance metrics of the top 5 apps in this category, based on data from Sensor Tower.
Showmax 1.0 from Showmax saw a steady decline in weekly revenue, starting at approximately $1.7K in late September and decreasing to around $1K by the end of December. Weekly downloads also experienced a downward trend, dropping from 9.7K to 8K in the same period. The app maintained a high level of weekly active users, though there was a slight decline from 185.5K to 161.7K.
Moly by JoDeve showed impressive growth. Weekly revenue increased from $20 in late October to $623 by the end of December. Downloads surged from 1.3K to 19.5K, and active users expanded significantly from 881 to 36.7K, indicating a strong uptake in user engagement.
AREWA24 ON DEMAND from AREWA24 had a stable revenue stream, fluctuating around $200 per week. Weekly downloads increased from 3.1K to 6.2K, while active users grew steadily from 18.1K to 22.7K, reflecting consistent user interest and engagement.
Jamad by Happy Times Team experienced significant fluctuations. Weekly revenue peaked at $401 in early December before dropping to $194 by the end of the month. Downloads had a notable spike, starting at just 18 in late October and reaching 13.1K in late November, before settling at 2.9K in late December.
Spark Fiction - Read & Enjoy from FunMinApp had a consistent revenue trend, starting at $125 and ending at $77 per week. Downloads saw a decrease from 1.8K to 195 over the quarter, indicating a decline in new users.
For more detailed insights into app performance and market trends, visit Sensor Tower.