Top 5 Shopping Apps on Android in Belarus Q4 2022

In the fourth quarter of 2022, the top five shopping applications on the Android platform in Belarus exhibited diverse trends in weekly downloads and active user metrics. Here’s a closer look at the performance of Wildberries, Euromall, AliExpress: интернет-магазин, OZON: товары, одежда, билеты, and Каталог Onliner.

Wildberries saw a significant rise in weekly downloads, peaking at around 60.8K in the week of November 21. The app also experienced a steady increase in weekly active users, growing from approximately 294.6K at the start of Q4 to 382.4K by the end of December.

Euromall had a strong start with weekly downloads reaching around 28.9K in mid-October but saw a decline towards the end of the quarter, landing at 6.8K in the final week of December. The weekly active users followed a similar trend, peaking at 117.2K in early December before dropping to 104.1K by the end of the quarter.

AliExpress: интернет-магазин experienced a gradual decline in weekly downloads throughout the quarter, from 18.6K at the end of September to 10.2K by the end of December. The weekly active users also saw a decrease, starting at 296K and ending at 266.4K.

OZON: товары, одежда, билеты showed a varying pattern in weekly downloads, peaking at 19K in the week of November 21 before dropping to 6K by the end of December. The weekly active users maintained a relatively stable count, with minor fluctuations, closing the quarter at approximately 88.4K.

Каталог Onliner had a moderate increase in weekly downloads in late November, reaching around 14.5K, but saw a decline towards the end, closing at 4.7K in the last week of December. The weekly active users also showed an upward trend initially, peaking at 74.4K in late November before dropping to 59.2K by the end of the quarter.

The data above is sourced from Sensor Tower, providing valuable insights into the performance of top shopping applications in Belarus. For more detailed analytics, visit Sensor Tower.