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AI Insights · Timothy · January 2023
Top 5 Fitness and Weight Loss Programs Apps in the UK: Q4 2022 Performance
Review of the top 5 fitness and weight loss apps in the UK for Q4 2022, highlighting trends in downloads, revenue, and active users. Data from Sensor Tower.
In the fourth quarter of 2022, the top 5 fitness and weight loss programs on a unified platform in the United Kingdom showcased varied performance trends. Here’s an overview based on data from Sensor Tower.
MyFitnessPal: Calorie Counter saw a consistent weekly revenue, peaking at approximately $213K in early November. Weekly downloads fluctuated, with notable peaks in late October at around 20K and a significant rise in the last week of December to about 25K. Active users experienced a decline from 856K in late September to 761K by the end of December.
Strava: Run, Bike, Hike experienced a decrease in weekly revenue from $251K in late September to around $172K in mid-December, before rebounding to $217K by the end of the year. Downloads showed a downward trend, reaching a low of 7.4K in mid-December, but spiked to 20K in the final week of December. Active users also saw a decline, dropping from 820K in late September to 560K in mid-December, before climbing back to 792K by the end of the year.
Fitbit: Health & Fitness had varied weekly revenue, with a low of $139K in early November and a peak of $237K in the last week of December. Downloads were highest in mid-December at 100K, a significant increase from the weekly average. Active users remained relatively stable, with a slight dip in early December at 666K, then rising to 770K by the end of the quarter.
Calorie Counter + experienced steady revenue, ranging from $90K to $136K, peaking in the last week of December. Downloads also saw a spike in the final week of December, reaching 18K. Active users remained stable throughout the quarter, with a slight increase to 132K by the end of December.
The Body Coach Workout Planner showed significant revenue growth, starting at $69K in late September and peaking at $293K in the last week of December. Downloads were modest throughout the quarter, with a notable increase to 22K in the final week of December. Active users also saw an upward trend, ending the quarter at 73K.
For more insights and detailed data, visit Sensor Tower.
