Top 5 Apparel Apps on Android in Italy for Q1 2023

During the first quarter of 2023, the top apparel apps on Android in Italy showed varied performance in terms of downloads and active users. The data, sourced from Sensor Tower, provides a detailed look at the trends for SHEIN-Shopping Online, Zalando – online fashion store, Nike: Shoes, Apparel & Stories, LightInTheBox Online Shopping, and Zara.

SHEIN-Shopping Online experienced a slight fluctuation in weekly downloads, starting at 58.8K in late December and peaking at 73.6K in early January. The app saw a consistent growth in active users, increasing from 2.6M at the beginning of the quarter to nearly 2.9M by the end of March.

Zalando – online fashion store had a steady performance in terms of downloads, with numbers ranging from 25.9K to 37.5K. It experienced a decline in active users from 861K in early January to 710K by the end of March, despite a slight recovery in mid-March.

Nike: Shoes, Apparel & Stories saw a downward trend in downloads, starting the quarter with 20.1K and dropping to 12.3K by the end of March. The active user count also fluctuated, peaking at 218K in early January before stabilizing around 167K by the end of the quarter.

LightInTheBox Online Shopping showed a notable increase in weekly downloads, growing from 8.1K at the start of the quarter to 19.9K by the end of March. Active users followed a similar trend, rising from 39.1K to 64.3K over the same period.

Zara experienced a peak in downloads at 20.3K in early January, with numbers generally stabilizing around 10K towards the end of the quarter. Active users saw a slight decline from 208K in early January to 154K by the end of March.

Overall, these top apparel apps displayed varied performance metrics throughout Q1 2023 on the Android platform in Italy. For more detailed insights and data, visit Sensor Tower.