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In the first quarter of 2023, the top 5 apparel apps on the Android platform in Serbia demonstrated diverse performance metrics. Here’s a closer look at their weekly downloads and trends:
H&M - we love fashion saw a fluctuating download trend throughout the quarter. Starting with 3.9K downloads in the last week of December 2022, the app experienced a dip to 2.3K in the first week of January. However, it rebounded, peaking at 4.2K downloads in mid-March before ending the quarter with 2.2K downloads.
Zara showed a more consistent yet downward trend in downloads. It began with 2K downloads in late December 2022, gradually declining to 987 downloads by the end of March 2023.
SHEIN-Shopping Online demonstrated a steady increase in downloads over the quarter. Starting at 650 downloads in the last week of December, it climbed steadily to reach 1.3K downloads by the end of March.
BERSHKA: Fashion & trends experienced a declining trend in downloads. The app started with 866 downloads in the last week of December 2022, dropping to 389 downloads by the end of the quarter.
Stradivarius - Clothing Store also saw a decline in downloads. It began with 819 downloads in late December 2022 and fell to 323 downloads by the last week of March 2023.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.