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The first quarter of 2023 saw significant activity in the shopping app category on Android in Angola. Below, we delve into the performance of the top 5 shopping applications: Alibaba.com - B2B marketplace, SHEIN-Shopping Online, AliExpress - Shopping App, Zara, and eBay online shopping & selling.
Throughout Q1 2023, Alibaba.com - B2B marketplace saw a consistent increase in weekly downloads, starting from 3.7K in late December 2022 and peaking at approximately 8.6K by the end of March. Weekly active users also demonstrated a steady rise, growing from around 66.9K to over 90.9K by the end of the quarter.
SHEIN-Shopping Online experienced a gradual uptick in downloads, beginning with 2.1K and reaching nearly 4.5K by the end of March. The app's active user base showed a similar pattern, increasing from about 18.9K to more than 29K over the same period.
The AliExpress - Shopping App witnessed a notable surge in weekly downloads, especially in March, jumping from around 3.1K in early March to a peak of 14.1K mid-month before settling at 4.7K by the end of the quarter. Active users followed this trend, increasing from 17K to around 31.7K.
Zara maintained a relatively stable download rate, oscillating between 822 and 1.5K throughout the quarter. Active users saw a slight increase, starting from 5.7K and reaching approximately 7K by the end of March.
eBay online shopping & selling had a modest but steady increase in downloads, ranging from 545 to 992 weekly downloads. Active users grew consistently, from 5.2K at the start of the quarter to around 8.4K by the end of March.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.