Top 5 Consumer Finance Apps on iOS in Latin America - Q1 2023

In the first quarter of 2023, the top five consumer finance apps in Latin America on the iOS platform showcased diverse trends in downloads and active users. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.

Nubank: Conta, Cartão e mais had a strong showing with its weekly downloads fluctuating between 123K and 175K. The app saw a significant peak in the week of February 27, reaching 175K downloads. Weekly active users for Nubank also demonstrated steady growth, starting at 8.1M and reaching 8.8M by the end of March.

PicPay: Conta, Cartão e Pix maintained a stable download rate, with weekly downloads ranging from 44K to 60K. The highest downloads were observed in the last week of March, hitting approximately 60K. Weekly active users showed a slight decline, beginning the quarter at 1.9M and ending at 1.8M.

CAIXA experienced consistent weekly downloads, varying between 39K and 56K. The most notable increase occurred in the first week of March, with downloads peaking at 56K. The app's weekly active users remained relatively stable, fluctuating around the 1.4M to 1.5M mark throughout the quarter.

Banco Itaú: Conta, Cartão e + exhibited a steady download rate, with weekly figures ranging from 36K to 47K. The highest download activity was recorded in the last week of March, at 47K. Active users for Banco Itaú showed a gradual increase, starting at 1.6M and growing to 1.7M by the end of the quarter.

BBVA México had consistent weekly downloads, fluctuating between 38K and 44K. The highest downloads were observed in the final week of March, reaching 44K. The app's active users experienced minor fluctuations, beginning the quarter at 1.2M and ending at approximately 1.1M.

Overall, these top consumer finance apps displayed varied trends in downloads and active user engagement. For more detailed insights and data, visit Sensor Tower.