Top 5 Insurance Apps on iOS in Germany - Q1 2023

In the first quarter of 2023, Germany's top insurance apps on the iOS platform showcased interesting trends in downloads and active users. Here's a closer look at the performance of the top five apps: Meine AOK, TK-App, BARMER-App, Meine Allianz, and Barmenia.

Meine AOK experienced a significant spike in weekly downloads, peaking at approximately 39.4K in the week of March 20. Active users also saw a substantial increase, reaching around 90.6K in the same week, before stabilizing at about 73.9K by the end of March.

The TK-App maintained a steady download rate throughout the quarter, with weekly downloads ranging from 9.6K to 13.0K. Active users showed a generally stable trend, fluctuating between 82.3K and 88.9K.

BARMER-App saw its weekly downloads vary from 4.9K to 7.4K. Active users remained consistent, averaging around 130K throughout the quarter, with minor fluctuations.

Meine Allianz experienced a steady increase in weekly downloads, peaking at 7.8K in early January and stabilizing around 6.8K by the end of March. The app's active users followed a similar trend, reaching a high of 22.4K in the final week of March.

Finally, Barmenia showed a consistent download rate, with weekly numbers oscillating between 3.7K and 5.2K. Active users increased steadily, peaking at approximately 37.1K in early March.

For more detailed insights and trends, visit Sensor Tower.