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AI Insights · Timothy · April 2023
Top 5 Drawing & Coloring Apps in the US for Q1 2023
Discover the performance trends of the top 5 drawing and coloring apps in the United States for the first quarter of 2023, based on data from Sensor Tower.
In the first quarter of 2023, the top 5 drawing and coloring apps in the United States demonstrated interesting trends in downloads, revenue, and active users. Here’s a closer look at their performance, as provided by Sensor Tower.
Color by Number：Coloring Games from Wildlife Studios saw a dynamic quarter. Weekly revenue fluctuated, reaching a peak of approximately $158.7K in the last week of March. Downloads showed a declining trend, starting at 243.6K in late December and dropping to around 84K by the end of March. Active users also saw a decline, from over 1M in late December to around 650K by the end of the quarter.
Adult Coloring Book - Pigment by Pixite Inc. displayed more stability. Weekly revenue hovered between $78.7K and $97.4K, ending the quarter at $87.1K. Downloads decreased from 29.1K in late December to about 13K in late March. Active users remained relatively stable, ranging from 44K to 61.7K throughout the quarter.
Disney Coloring World by StoryToys Limited experienced some fluctuations. Weekly revenue varied between $66.5K and $89.1K, with a slight decline towards the end of March at $68.9K. Downloads dropped from 53.5K to around 18.9K over the quarter. Active user numbers also saw a decline, starting at 96K and ending at 60.5K.
Crayola Create and Play from Crayola showed a relatively steady performance. Weekly revenue ranged from $55.8K to $68.5K, ending the quarter at around $56.3K. Downloads decreased from 29.1K to 16K, while active users fell from 38.8K to around 30K by the end of March.
Lastly, Coloring Book for Me by Easy Tiger Apps, LLC. demonstrated consistent revenue, peaking at approximately $32K in early January and remaining around $31.3K towards the end of March. Downloads saw a decrease from 23K to around 13.9K over the quarter. Active users started at 40.8K and ended at around 28.3K.
This data from Sensor Tower highlights the varying trends in the drawing and coloring app market in the US for Q1 2023. For more detailed insights, visit Sensor Tower.
