Top 5 Fitness and Weight Loss Programs Apps in Australia Q1 2023

In the first quarter of 2023, the top 5 fitness and weight loss programs apps in Australia saw varying performance metrics in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.

MyFitnessPal: Calorie Counter experienced an overall strong quarter. Weekly revenue peaked at around $152K in early February, with a notable spike to $148K by the end of February. Downloads saw a peak of 12K in the first week of January but gradually decreased to approximately 7K by the end of March. Active users reached a high of about 420K in early January but stabilized around 336K by the end of the quarter.

Strava: Run, Bike, Hike showed a steady increase in weekly revenue, peaking at roughly $102K in the third week of March. Downloads were relatively stable, ending the quarter with about 8K weekly downloads. Weekly active users peaked at around 297K in early January and fluctuated slightly, ending with approximately 256K active users by the end of March.

Fitbit: Health & Fitness had a mixed quarter, with weekly revenue peaking at about $71K in the last week of December and then stabilizing around $59K towards the end of March. Downloads saw a significant drop from 25K in late December to around 5K by the end of March. Active users remained relatively stable, peaking at 228K in late January and ending the quarter at approximately 197K.

Sweat: Fitness App For Women saw a decline in both revenue and downloads over the quarter. Weekly revenue started at around $76K in early January but decreased to approximately $35K by the end of March. Downloads also dropped from 1.5K in early January to about 700 by the end of the quarter. Active users followed a similar trend, peaking at 10K in early January and ending at around 7K by the end of March.

Kic: Health, Fitness & Recipes showed a downward trend in both downloads and active users. Weekly revenue peaked at about $42K in early January but fell to around $28K by the end of March. Downloads started strong at around 2.6K in early January but dropped to approximately 750 by the end of the quarter. Active users peaked at roughly 5.3K in mid-January and decreased to around 3.5K by the end of March.

For more detailed insights and data, visit Sensor Tower.