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In the first quarter of 2023, the top 5 insurance apps in the United Kingdom showed diverse trends in terms of downloads and active users. Here is a detailed overview of their performance.
Hastings Direct Insurance experienced a consistent increase in weekly downloads, starting from 14.5K in late December 2022 and peaking at approximately 24.7K by the end of March 2023. The app also saw a steady rise in weekly active users, growing from 49.3K to about 61.5K over the same period.
MyAviva had fluctuating download numbers, beginning with 7.3K in late December and reaching a peak of around 14.4K in mid-March. Active users for MyAviva showed a similar pattern, increasing from 21.1K to about 28.7K by the end of the quarter.
Admiral Insurance maintained a stable download trend, starting at 7K and peaking at 12K in the last week of March. The app's active users increased from 73.1K to approximately 81K throughout the quarter.
Cuvva showed a steady download rate, beginning at 9.4K and reaching around 10.8K by the end of March. Weekly active users for Cuvva exhibited a gradual increase, moving from 21.3K to about 22.7K during the same period.
Zego Delivery had a consistent download rate, starting at 3K and slightly increasing to 3.2K by the end of the quarter. Active users for Zego Delivery remained relatively stable, fluctuating around 17.5K to 18.8K throughout Q1 2023.
These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.