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AI Insights · Timothy · April 2023
Top 5 Shopping Apps in Bulgaria: Q1 2023 Performance
Discover the performance trends of the top 5 shopping apps in Bulgaria for Q1 2023, including downloads, active users, and revenue insights.
In the first quarter of 2023, the top 5 shopping apps in Bulgaria showed varied performance trends across downloads and active users. Here’s a detailed look at how each app fared during this period.
Kaufland: Supermarket Offers saw a dynamic trend in weekly downloads, starting strong with approximately 11.7K at the end of December and peaking at around 14.9K in the second week of January. However, downloads experienced a decline towards the end of the quarter, reaching a low of about 6.7K in the final week of March. Active users for the app remained relatively stable, averaging around 140K per week, with minor fluctuations throughout the quarter.
ABOUT YOU Online Fashion Shop exhibited a notable increase in weekly downloads in mid-January, hitting a peak of 20.5K. The numbers then settled into a more consistent range, hovering around 9K to 10K per week. Active users followed a similar upward trend, starting at approximately 85.4K in late December and rising to around 113K by the end of March.
MODIVO - Moda i zakupy online had a significant increase in weekly downloads in late February, peaking at 13.6K. The app maintained a steady performance with downloads ranging between 7.5K to 11.2K for the rest of the quarter. Active user numbers showed growth as well, starting at around 15.8K and reaching a high of 34.3K by the end of February, before stabilizing at approximately 27K towards the end of March.
SHEIN - Shopping Online experienced consistent growth in weekly downloads, peaking at 12.3K in mid-March. Active users mirrored this growth, starting at about 59.7K in late December and climbing to approximately 89K by the end of March. This steady increase indicates a growing user base and potential market expansion.
Lidl Plus maintained a steady download rate throughout the quarter, with weekly downloads fluctuating between 6K to 9K. Active users showed a consistent upward trend, starting at around 65.4K and reaching 75.5K by the end of March, suggesting a loyal and growing user base.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
