Top 5 Beauty Retail Apps on iOS in the UK: Q2 2023 Performance

In the second quarter of 2023, the top beauty retail apps on the iOS platform in the United Kingdom demonstrated diverse performance metrics. Here is a detailed look at the trends in downloads and active users for the top five apps.

Feelunique: Limitless Beauty had a notable quarter with weekly downloads peaking at around 18.7K in late April. The app's downloads fluctuated, settling at approximately 14.7K by the end of June. Active users increased steadily from 56.8K at the beginning of the quarter to 77.6K in the final week.

Superdrug - Beauty and Health maintained consistent weekly download numbers, hovering around 14K to 15K throughout the quarter. Active users also saw a gradual rise, starting at 36.8K and reaching 41.9K by the end of June.

LOOKFANTASTIC: Beauty & Makeup saw a steady performance in weekly downloads, with numbers ranging between 10.3K and 14.7K. Active users showed a slight increase, starting at 49.3K and finishing the quarter at 51.3K.

CHARLOTTE TILBURY experienced a significant spike in late June, with weekly downloads jumping to approximately 40.9K. Active users also saw a dramatic increase, from just 31 in early May to over 40.9K by the end of June.

Cult Beauty: Beauty & Makeup had a more stable quarter with weekly downloads generally ranging from 2.4K to 5.4K. Active users increased from 18.4K to 23.9K over the quarter.

These insights are based on data from Sensor Tower, which provides more detailed analytics and trends for these and other applications.