Top 5 Drawing & Coloring Apps in the US - Q2 2023 Performance

The top five drawing and coloring applications in the United States exhibited diverse performance trends throughout the second quarter of 2023. The data, sourced from Sensor Tower, highlights intriguing patterns in weekly downloads, revenue, and active users for these popular apps.

Color by Number：Coloring Games from Wildlife Studios saw a consistent weekly revenue, peaking at around $176K in mid-April. Weekly downloads fluctuated, with a low of approximately 65K in late April and a high of about 94K towards the end of June. The app's active user base remained robust, averaging around 600K to 650K weekly.

Disney Coloring World by StoryToys Limited maintained a stable weekly revenue, reaching close to $73K by the end of June. Weekly downloads showed a positive trend, increasing from around 15K in early May to over 26K in late June. Active users also grew steadily, starting at approximately 52K in early May and rising to about 64K by the end of June.

Adult Coloring Book - Pigment from Pixite Inc. experienced a notable drop in revenue, from a high of about $88K in mid-May to around $32K by the end of June. Downloads saw a significant spike in early May, reaching nearly 29K, before stabilizing around 15K. Active users mirrored this trend, peaking at around 62K in early May and then stabilizing around 46K by the end of the quarter.

Crayola Create and Play by Crayola showed a steady revenue trend, peaking at approximately $61K in early June. Downloads saw a significant increase in mid-May, reaching over 33K, before dropping to around 15K by the end of June. Active users rose sharply in mid-May to about 48K and then settled around 32K towards the end of the quarter.

Coloring Book for Me from Easy Tiger Apps, LLC displayed a consistent revenue pattern, peaking at around $36K in early June. Downloads fluctuated, with a notable high of about 20K in late May. Active users showed a significant increase in late May, peaking at around 38K, before stabilizing around 31K by the end of June.

For more detailed insights and data on these apps, visit Sensor Tower.