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In Q3 2023, the dating app market on Android in Kenya saw some interesting trends. Here’s a look at the performance of the top 5 dating apps, based on data from Sensor Tower.
AfroIntroductions: Afro Dating, published by Cupid Media, experienced a significant rise in weekly downloads, peaking at around 11K in mid-September. The app’s weekly revenue saw fluctuations, reaching approximately $381 in the week of September 18. Weekly active users also saw an upward trend, peaking at about 13.6K in mid-September before declining to 11.2K by the end of the quarter.
Dating and Chat - SweetMeet, published by SweetMeet, had a notable spike in weekly downloads, reaching around 12.5K in mid-July. Weekly revenue remained relatively stable, hovering around $30, with minor fluctuations. The app maintained a solid base of active users, peaking at approximately 52.2K in mid-September.
Dating and Chat - iHappy from ihappydate showed a steady increase in weekly downloads, peaking at about 9.7K in mid-September. Weekly revenue remained modest, with slight fluctuations around $13 to $19. The app’s weekly active users saw an upward trend, peaking at approximately 41.5K in mid-September.
Tinder Dating App: Chat & Date, published by Tinder LLC, maintained a consistent download rate, peaking at around 7.1K in early September. Weekly revenue showed stability with minor variations, reaching about $720 in early September. The app’s active user base remained strong, peaking at around 74.8K in mid-July before settling at around 65.7K by the end of the quarter.
InternationalCupid: Dating, also from Cupid Media, experienced a steady flow of weekly downloads, peaking at around 5K in early September. Weekly revenue fluctuated, reaching a high of approximately $147 in late June and around $118 in the final week of September. Active users peaked at about 17.7K in late August before stabilizing around 15.7K by the end of the quarter.
For more detailed insights and data on the performance of these apps, visit Sensor Tower.