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In the third quarter of 2023, the top insurance apps in Israel showed varied performance metrics on a unified platform. Here’s a detailed look at their trends in weekly downloads, revenue, and active users.
הלחצן של כלל saw a decline in weekly downloads from 5.2K at the beginning of July to 4.4K by the end of September. Despite a dip to 3.7K in mid-September, the app managed to recover slightly towards the end of the quarter.
הראל – ביטוח נסיעות לחו"ל experienced fluctuations in weekly downloads, starting at 5K and ending at around 4.6K. The app saw its lowest downloads in late August with 3.5K but rebounded to a peak of nearly 4.6K by the end of September.
For הפניקס - Smart Travel, the weekly downloads showed a downward trend from 3.6K in late June to 2.2K by the end of September. The app's downloads dropped significantly in September, reaching their lowest point.
ביטוח ישיר had a varied download trend, starting at 3.9K in the last week of June and ending at 2.5K in the last week of September. The app saw a notable drop in downloads around mid-September, with a slight recovery afterward.
Lastly, מגדל displayed a steady decline in weekly downloads from 1.9K in late June to 1.3K by the end of September. However, the app's active user base remained relatively stable, ranging from 9.4K to 8.3K throughout the quarter, peaking at 10.7K in mid-August.
These insights reveal significant trends and fluctuations in the Israeli insurance app market for Q3 2023. For more detailed analytics and insights, visit Sensor Tower.