2026 State of Mobile is Live!

In the third quarter of 2023, the top social networking applications in Uruguay exhibited distinct performance trends across downloads, revenue, and weekly active users. Here’s a detailed look at the top 5 apps:
Threads, an Instagram app saw a fluctuating trend in downloads, starting at approximately 29K in early July and dipping to around 8.3K by the end of September. Despite zero revenue, the app's weekly active users surged, peaking at about 80K in mid-September, indicating growing user engagement over the quarter.
WhatsApp Messenger maintained a consistent revenue stream, averaging around $16-$19 weekly. Downloads showed a slight increase, starting at about 8.5K and reaching a peak of 13.5K in late July. The app's weekly active users remained stable, hovering around 2.4M throughout the quarter, reflecting its steady user base.
Facebook experienced consistent performance with downloads ranging between 10K and 12K. Revenue varied slightly, peaking at $608 in early July and settling around $372 by the end of September. Weekly active users remained relatively stable, averaging around 1.7M, showing Facebook's sustained engagement in Uruguay.
Telegram Messenger had a steady revenue stream, with weekly earnings around $237-$393. Downloads showed minor fluctuations, starting at approximately 4.7K and maintaining similar levels throughout the quarter. The app's weekly active users remained stable, averaging around 208K, indicating consistent user engagement.
Messenger saw varied revenue, with peaks such as $91 in early August and lower points like $2 in mid-September. Downloads remained steady, ranging from 7.2K to 7.9K. Weekly active users consistently hovered around 250K, demonstrating stable user interaction.
Data for this analysis comes from Sensor Tower, where more detailed insights can be found.