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In Q4 2023, the top apparel applications on the Android platform in Norway exhibited diverse trends in downloads and weekly active users, according to data from Sensor Tower. Here’s a closer look at their performance:
Zalando – online fashion store saw a consistent increase in downloads, peaking at around 1.6K in the week of November 20. The app maintained a strong presence with weekly active users ranging from approximately 38.9K in late September to a high of 56.5K in late November.
SHEIN-Shopping Online experienced a stable download rate throughout the quarter, with a slight decrease towards the end, dropping from 1.3K in early October to 873 in the last week of December. Weekly active users remained relatively steady, fluctuating between 20.5K and 21.9K.
LightInTheBox Online Shopping showed a significant drop in downloads from 1.7K in late October to just 340 in the final week of December. Weekly active users followed a similar trend, starting at 6.3K in late September and declining to 4.3K by the end of the quarter.
H&M - we love fashion had a varied download performance, with notable peaks and troughs. Downloads reached a high of 1.1K in the week of November 20 but saw a decrease to 652 by the end of December. The app maintained weekly active users between 28.2K and 43.8K, peaking in late November.
CIDER - Clothing & Fashion experienced a gradual decline in both downloads and weekly active users. Downloads dropped from 714 in late September to 380 by the end of December. Similarly, weekly active users decreased from 2.7K to around 2K over the same period.
For more detailed insights and further analytics, visit Sensor Tower.