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As the automotive industry continues to embrace digital solutions, the performance of auto-related applications on mobile platforms becomes increasingly important. In the fourth quarter of 2023, the Android market in the United States witnessed interesting trends amongst the top auto applications, according to data provided by Sensor Tower.
FIXD OBD2 Scanner saw its revenue dip slightly before climbing back up to over $21K by the end of the quarter. Downloads started at around 5K in the last week of September and grew to over 7K by Christmas, showing a positive trend. The app's weekly active users followed a similar upward trajectory, starting at approximately 6.8K and reaching nearly 9K by the quarter's end.
KeyConnect Digital Car Key experienced a more dramatic increase in revenue, doubling from about $3K to over $10K in the final week of December. The app's downloads also saw a significant rise, starting at 8.3K and soaring to 15.3K. Weekly active users increased steadily from 26.4K to 34K, indicating a strong finish for the year.
AlfaOBD maintained a stable revenue around $5K, with a slight uptick to over $4K in the last week. Downloads, however, fluctuated, peaking at 428 in the third week of December before settling at 398. Notably, data on weekly active users for AlfaOBD was not provided.
The DMV Permit Practice Test Genie showed a revenue pattern that varied, ending the quarter at about $2.7K. Download numbers began at 3.4K and experienced a slight decrease to just under 1.8K. Active users saw a decline from 5.7K to 3.5K, suggesting a potential area of focus for the publisher.
Lastly, Carly — OBD2 car scanner had a revenue that increased from around $2.2K to $3.5K. Downloads remained relatively consistent, with a minor increase from 202 to 223. Weekly active users showed minimal fluctuation, starting at 234 and ending at the same figure.
For more detailed insights and data analysis on these applications and others within the auto category, Sensor Tower's platform offers comprehensive market intelligence.