Q4 2023 Snapshot: Top Android Drawing & Coloring Apps in the US

In the final quarter of 2023, the Android market for Drawing & Coloring applications saw varied performances among the top apps in the United States. Data from Sensor Tower offers a glimpse into the download numbers and active user trends, illustrating the popularity and engagement within this creative category.

Color ASMR: Painting Book by Zego Studio experienced a steady increase in downloads, starting at 15K in late September and peaking at 110K by the year's end. Weekly active users followed a similar upward trajectory, beginning at 75K and soaring to 343K.

X-FLOW's Happy Color®: Coloring Book also enjoyed a successful quarter with its revenue fluctuating mildly around the 2K to 3K mark. Downloads for the app showed a significant spike in late December, reaching 76K, while active users peaked at 953K mid-December before settling at 932K.

The Phone Case DIY app by CrazyLabs LTD had a more variable quarter. Despite negligible revenue, downloads peaked at 64K in November, but dipped to 23K in December. Active users reached a high of 158K in November, with a notable resurgence to 123K by Christmas.

Vita Studio's Vita Color for Seniors launched in late August 2023, and its revenue began to show in November, albeit modestly. Downloads saw a decline from 82K in September to 29K by the end of December. Active users peaked at 99K in mid-November, demonstrating a solid engagement for a new entrant.

Lastly, Tap Color Pro: Color By Number from Tap Color Studio maintained a consistent revenue stream, with a notable increase to 17K in the week of Christmas. Downloads for the app saw an upward trend in December, reaching 42K, and active users increased to 173K, suggesting a strong finish to the year.

For further insights and a deeper dive into the data, Sensor Tower provides a more comprehensive analysis on the performance of these Drawing & Coloring apps and others in the category.