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The fourth quarter of 2023 saw notable trends among the top 5 education apps on the Android platform in Kenya. Here's a detailed look at their performance in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.
Domi Kids-Baby Songs & Videos showed a consistent increase in weekly downloads throughout the quarter. Starting from 7.9K downloads in late September, the app peaked at 13K in mid-December. Active users also saw a steady rise, beginning at 19.6K and reaching over 40K by the end of December.
Duolingo: Language Lessons had a mixed performance in terms of weekly downloads, with a significant spike to 12K in early December. The app's weekly revenue fluctuated but experienced a peak of $464 in the last week of December. Active users maintained a stable trend, hovering around 40K to 52K throughout the period.
Zeraki Learning experienced a significant surge in downloads, peaking at 11.8K in late October before settling down to around 3.6K by the end of December. Active users initially surged from 63K to 105K in late October, followed by a stabilization around 72K towards the end of the quarter.
Make Money Online Strategies saw relatively stable weekly downloads, ranging between 4.5K and 6.5K. Active users exhibited a slight upward trend, starting at 5.9K in late September and stabilizing around 4.8K by the end of December.
Advanced English Dictionary had fluctuating download numbers, peaking at 6.6K in early October. Weekly active users showed a slight decline from 11.6K in late September to 9.2K by the end of December. The app's revenue saw minimal activity, with a small peak of $14 in late November.
For more in-depth insights and data, visit Sensor Tower.