In the fourth quarter of 2023, Italy saw significant activity in the entertainment app category on the Android platform. Here's a detailed look at how the top 5 apps performed, based on data from Sensor Tower.

Pluto TV: Watch Movies & TV maintained a steady download rate, with weekly downloads fluctuating between 23K and 31K. The app saw a gradual increase in active users, peaking at around 193K by early December, and ending the quarter with approximately 190K active users.

Disney+ experienced a strong performance with weekly revenue ranging from $120K to $210K. Downloads also showed a notable upward trend, reaching a peak of 37K in the final week of December. Active users fluctuated throughout the quarter, closing at around 1.21M by the end of December.

Mediaset Infinity saw consistent weekly downloads, ranging from 20K to 26K. Active users peaked at approximately 414K in late November, before ending the quarter with around 259K active users.

Netflix continued to be a popular choice, with weekly downloads varying from 19K to 36K. Active users remained robust, peaking at around 3.09M in the final week of December, showing a steady user base throughout the quarter.

Amazon Prime Video demonstrated stable performance with weekly downloads ranging from 17K to 32K. Revenue showed modest figures, generally under $15 per week. Active users saw a peak of approximately 1.14M by the end of December.

These insights are sourced from Sensor Tower, where more detailed analysis and data are available.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2024