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In Q4 2023, the entertainment app landscape in Madagascar saw significant activity across the top 5 Android applications. According to Sensor Tower data, here are the notable trends:
Download video and HD Player from Video Studio & Offline Cinema experienced a consistent increase in weekly downloads, starting at around 1.3K in late September and peaking at 3.3K in mid-December. The app also saw a rise in weekly active users, climbing from 1.4K in late September to a high of 3.5K in mid-December.
Netflix maintained a steady presence with weekly downloads fluctuating between 1.2K and 2.7K throughout the quarter. Active users for Netflix remained robust, starting from about 41.4K in late September and peaking at 43.8K in early October, before slightly declining to 42.4K by the end of December.
Easy signup by Blazing App Studio saw a varied trend in downloads, with an initial high of 2.4K in early November, followed by a decline to around 795 by late December. Active users increased steadily from 3.6K in late September to 8.4K by mid-December.
CANAL+, Live and catch-up TV by GROUPE CANAL+ saw a notable spike in downloads to 3.1K in early December, with active users rising from 4.4K in late September to 6.8K by mid-December.
Google Play Games by Google LLC showed modest growth in downloads, with a peak of 465 in the last week of December. Active users remained relatively stable, fluctuating around 10K, and reaching a high of 10.6K in late October.
These insights demonstrate the dynamic nature of the entertainment app market in Madagascar. For more detailed analytics and data, visit Sensor Tower.