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In Q4 2023, the finance app market in Kenya saw significant activity, with the top five apps leading the charge in terms of downloads and active users. Data from Sensor Tower provides a comprehensive look at the performance of LendPlus; Quick cash loans online in Kenya, M-PESA, Zenka Loan App - Kenya, KeCredit Get money to M-Pesa, and TiFi Slice - Fast Cash Loan.
LendPlus; Quick cash loans online in Kenya experienced a fluctuating trend in weekly downloads, peaking at around 68K in late September and then gradually decreasing to approximately 18.6K by the end of December. The app maintained a steady number of weekly active users, ranging between 306K and 339K throughout the quarter.
M-PESA showed a consistent download rate, starting with around 43.7K downloads in late September and ending with about 23.3K in the last week of December. The app's weekly active users remained robust, fluctuating between 3.6M and 4.1M during the quarter.
Zenka Loan App - Kenya saw a varied download trend, beginning with 38.1K downloads in late September and ending the quarter with around 22.3K. Active users for the app ranged from 122K to 152K over the same period, indicating stable user engagement.
KeCredit Get money to M-Pesa experienced a notable download pattern, peaking at around 40.7K downloads in late September and decreasing to approximately 20K by the end of December. The active user base for the app fluctuated between 308K and 336K throughout the quarter, showing a steady user interaction.
TiFi Slice - Fast Cash Loan had a strong start with 49.2K downloads in late September, tapering off to around 16.4K by the end of December. The app maintained a steady number of active users, ranging from 507K to 558K during Q4 2023.
These insights reflect the dynamic nature of the finance app market in Kenya. For more detailed analytics and data, visit Sensor Tower.