Top 5 Insurance Apps on Android in Spain: Q4 2023

Throughout Q4 2023, the performance of the top five insurance applications on the Android platform in Spain showed interesting trends, with significant variations in downloads and active users. The data, sourced from Sensor Tower, provides a detailed look at these trends.

MAPFRE Seguros experienced a consistent increase in downloads, starting from 7.3K in late September and peaking at 13.3K in the last week of December. Weekly active users similarly grew from 68K to a high of 87.8K, indicating strong user engagement throughout the quarter.

For Línea Directa, the download numbers fluctuated, with a peak of 4.5K in mid-October but generally hovered around 3.3K to 4.5K. Active users showed a slight decline, starting at 9.2K and ending at 8.5K, suggesting a stable yet slightly decreasing user base.

ASISA saw a significant rise in downloads, particularly in December, where numbers jumped from 2.4K to 4.2K. Active users increased from 5.9K in late September to 8.6K by the end of December, reflecting a growing user base and engagement.

Activa DKV had a notable increase in downloads, especially in the last week of December, reaching 4.4K from a low of 1.2K in early December. This indicates a rapid growth phase towards the end of the quarter.

Lastly, MyAXA España maintained a steady download rate, with figures ranging from 1.9K to 2.5K. Active users showed a slight upward trend, starting at 14.3K and reaching 15.7K by the end of the year, suggesting consistent user retention and engagement.

For more detailed insights and data, visit Sensor Tower.