2026 State of Mobile is Live!

In the fourth quarter of 2023, the top five insurance applications on the Android platform in Italy displayed varied performance trends in terms of downloads and active users. The data provided by Sensor Tower offers a comprehensive look at these trends.
UnipolSai Assicurazioni showed a fluctuating download pattern throughout Q4 2023. Downloads peaked at 9.4K during the week of November 20 and saw a low of 4.9K in the last week of December. Weekly active users for the app saw a similar trend, starting at 12.1K at the end of September and gradually decreasing to 8.7K by the end of December.
Prima Assicurazioni maintained a relatively stable download count, with a peak of 8.5K in early October and a low of 5.6K in the final week of December. The app’s weekly active users mirrored this stability, starting at 21.5K in late September and ending the quarter at 18.7K.
MyGenerali experienced significant fluctuations in downloads, peaking at 10.7K in late September and dropping to 4.3K by the end of December. Weekly active users for MyGenerali also varied, starting at 15.3K and ending the quarter at 10K, with notable peaks and troughs in between.
Genertel+ downloads remained relatively consistent, with the highest count of 4.1K in mid-October and the lowest at 2.7K in mid-December. Weekly active user data for Genertel+ was not provided.
Intesa Sanpaolo Assicurazioni downloads showed a steady trend, ranging from a high of 3.4K in late October to a low of 2.6K in early December. The app’s weekly active users remained fairly stable, starting at 26.5K at the beginning of the quarter and ending at 26.8K in the last week of December.
For more detailed insights and data on these applications, visit Sensor Tower.