2026 State of Mobile is Live!

Throughout the fourth quarter of 2023, the top five insurance applications on the Android platform in South Africa demonstrated diverse performance trends in terms of downloads and active users. Here’s a closer look at the data sourced from Sensor Tower.
Clientèle saw a fluctuating trend in weekly downloads, starting at 5.1K in late September and peaking at 6.4K in the week of October 23rd. By the end of December, downloads had declined to 2.2K. Active users for Clientèle increased steadily throughout the quarter, reaching their highest at approximately 102K in mid-December before slightly dropping to 99.7K by the last week of December.
Discovery experienced a more stable pattern in downloads, beginning the quarter with 3K and peaking at 4K in mid-December. Active users for Discovery hovered around the 47K to 50K range, with a slight dip to 46K in late December.
Switch by Santam had a notable increase in weekly downloads, starting at 1.4K in late September and surging to nearly 4.8K by the end of October. However, downloads decreased to around 2K by the last week of December. Data on active users for Switch by Santam was not available.
OUTsurance maintained a relatively stable download rate, starting at 1.9K in late September and peaking at 2.3K in late November. Active users for OUTsurance fluctuated slightly, starting at 6K and ending the quarter with approximately 5.6K.
MiWay Insurance Ltd showed a consistent download trend, beginning at 1.2K in late September and experiencing a slight decline to 786 by the last week of December. Data on active users for MiWay Insurance Ltd was not available.
For more detailed insights and further information on app performance, visit Sensor Tower.