Q4 2023 Performance of Top Self-therapy & Journaling Android Apps in the US

In the fourth quarter of 2023, the self-therapy and journaling application category saw varied performance among the top Android apps in the United States. Insights from Sensor Tower allow us to dive into the numbers and assess how these apps fared during this period.

Paired: Couples & Relationship experienced a decline in downloads from 25K in late September to just over 4.5K by Christmas. Weekly active users also dropped from 176K to 150K in the same timeframe. Revenue initially peaked at around $46.5K in mid-October but saw a gradual decrease, ending the quarter at roughly $23.5K.

Me+ Daily Routine Planner had a fluctuating quarter, with downloads peaking at nearly 39K in late September and then surging again to over 64.5K by the year's end. Active users mirrored this pattern, starting at around 64.7K and spiking to 95.6K in the last week of December. Revenue, however, showed a decline from $63K to just under $49K in the same period.

Breeze: mental health saw a promising increase in downloads from 2.1K to 34.4K, with a corresponding rise in weekly active users from 21.5K to 59.1K. The app's revenue also improved from nearly $18K to over $17.7K by the quarter's close.

The Fabulous Daily Routine Planner showed a consistent number of downloads throughout the quarter, hovering around 3K, and ended with a slight increase to 3.8K. Weekly active users experienced some volatility but ultimately increased from 60.1K to 54.2K. Revenue trends declined from $15.1K to just over $6.4K.

Lastly, I am - Daily affirmations maintained a steady number of downloads beginning at 3.1K and ending the quarter at 4.1K. Weekly active users had a high point of 60.2K in early October but ended slightly lower at 50.7K. Revenue saw a rise from $4.9K to almost $6K by the end of December.

For more in-depth insights, Sensor Tower offers a comprehensive look at the app economy. The performance of these self-therapy and journaling apps in Q4 2023 indicates the dynamic nature of user engagement and monetization within this category on the Android platform in the United States.