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During the fourth quarter of 2023, the top 5 shopping apps on the Android platform in Argentina exhibited diverse performance trends in downloads and weekly active users. Below is a detailed analysis based on data from Sensor Tower.
Mercado Libre: Compras online saw a strong performance in downloads, with numbers peaking at approximately 90K during the week of November 6. The app maintained a consistent download rate throughout the quarter, finishing with around 72K downloads in the last week of December. Weekly active users for the app remained robust, starting at approximately 3.3M and peaking at about 3.5M in early November.
AliExpress experienced a noticeable increase in downloads towards the end of the quarter, culminating in approximately 26K downloads in the final week of December. The app's weekly active users also showed a consistent upward trend, beginning at roughly 700K and reaching close to 850K in early November before stabilizing around 750K by the end of December.
adidas: Shop Shoes & Clothing had a varied download performance, with a notable peak of about 18K downloads in the week of October 30. However, the downloads gradually declined to around 6K by the end of December. Despite the fluctuations in downloads, weekly active users for the app remained relatively stable, starting at approximately 284K and peaking at around 446K in late November.
Google Home showed steady download numbers throughout the quarter, with a slight peak of around 15K downloads in early October. The app's weekly active users demonstrated a gradual increase, starting at approximately 174K and reaching about 188K by the end of December.
SHEIN-Shopping Online experienced a stable download rate, ending the quarter with approximately 11K downloads in the last week of December. The app's weekly active users showed a consistent trend, beginning at roughly 146K and peaking at about 160K in the final week of December.
For more detailed insights into the performance of these apps, visit Sensor Tower.