Top 5 Shopping Apps on Android in Romania Q4 2023

During the fourth quarter of 2023, the top 5 shopping apps on the Android platform in Romania exhibited varied performance in terms of downloads and weekly active users. Below, we provide a detailed breakdown of each app's performance based on data from Sensor Tower.

Temu: Shop Like a Billionaire saw a strong upward trend in downloads, starting from approximately 52K in late September and peaking at nearly 96K by the end of December. The app's weekly active users mirrored this growth, increasing steadily from around 149K to over 330K during the same period.

SHEIN-Shopping Online experienced fluctuating download numbers, with notable peaks in mid-October and late November, reaching up to 63K. However, there was a noticeable decline towards the end of the quarter, dipping to about 21K. Despite this, the app maintained a relatively stable base of weekly active users, hovering around 280K to 370K.

Lidl Plus saw a consistent increase in downloads during October, peaking at around 33K in early November. However, downloads decreased towards the end of December, falling to approximately 14K. Weekly active users for Lidl Plus showed a steady trend, maintaining numbers between 190K and 260K throughout the quarter.

ABOUT YOU Outlet experienced a notable increase in downloads, especially in mid-October and late December, with peaks reaching up to 27K and 24K, respectively. The app's weekly active users also showed an upward trend, growing from around 47K to over 70K by the end of December.

Kaufland - Shopping & Offers had significant fluctuations in downloads, with a substantial spike in late October, reaching approximately 66K. These numbers gradually tapered off to about 10K by the end of December. Weekly active users for Kaufland remained relatively consistent, ranging from 257K to 316K during the quarter.

For more detailed insights into the performance of these apps and others, visit Sensor Tower's website.