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In Q4 2023, the top 5 dating apps on iOS in Nigeria showed varied trends in downloads, revenue, and active users. Here’s a detailed look at how each app performed based on data from Sensor Tower.
Tinder Dating App: Chat & Date saw a steady increase in weekly revenue, peaking at approximately $4K in mid-October. Downloads fluctuated throughout the quarter, with a high of 6.9K in the week of November 20 and a low of 4.2K in early December. Active users remained relatively stable, ranging from 130K to 148K, with a notable peak in the week of November 20.
Bumble Dating App: Meet & Date exhibited consistent revenue figures, hovering around $2.5K weekly, with minor fluctuations. Downloads spiked significantly in late October, reaching a peak of 9.5K, but generally ranged between 2.6K and 4.1K for the rest of the quarter. Active users showed a steady increase, starting at 38.7K and ending the quarter at 44.1K.
MeetMe - Meet, Chat & Go Live experienced modest revenue trends, with a peak of $323 in early December. Downloads varied slightly, peaking at 3.2K in late October. Active users saw a gradual decline from 6.1K at the beginning of the quarter to 4.8K by the end of December.
Badoo: Dating. Chat. Friends had a consistent weekly revenue, peaking at $759 in late November. Downloads remained stable, fluctuating between 1.9K and 2.4K. Active users hovered around 61K to 63K, with minor variations throughout the quarter.
Olosho App showed a significant increase in weekly revenue, reaching $162 in the final week of December. Downloads saw a remarkable uptrend, starting at 1.5K in late September and peaking at 4K by the end of December. Active users also increased steadily, growing from 15.8K to 20.8K during the same period.
For more detailed insights into these trends, visit Sensor Tower.