Top 5 Consumer Finance Apps in Serbia Q4 2023: Performance Insights

During the fourth quarter of 2023, the top 5 consumer finance applications in Serbia showed varied performance trends on the unified platform. Here’s a detailed look at their weekly downloads and revenue trends based on data from Sensor Tower.

Moja mBanka from Raiffeisen banka a.d. Beograd witnessed fluctuating weekly downloads, starting at 7K in late September and experiencing a dip to around 2.5K in late October. However, it rebounded significantly in December, peaking at approximately 4.8K in the final week.

Banca Intesa Mobi, published by Banca Intesa ad Beograd, saw a similar trend in weekly downloads. The app began with close to 6.9K downloads in late September, followed by a decline to about 1.8K in the last week of December.

OTP m-Bank from OTP bank Serbia had its weekly downloads starting at 7.1K in late September. There was a noticeable decrease over the quarter, ending with around 2K downloads in the final week of December.

MobiBankPŠ-banka u telefonu, published by Asseco SEE, showed an interesting pattern. The app started with just over 1.2K downloads in late September but saw a substantial increase in November, peaking at 5.4K downloads. It maintained a relatively high download rate, ending December with approximately 3.9K downloads.

Lastly, NLB mKlik from NLB Komercijalna banka AD Beograd began with over 4.1K downloads in late September and experienced a gradual decline, ending the quarter with about 1.6K downloads in the final week of December.

These insights into the performance of the top 5 consumer finance apps in Serbia during Q4 2023 are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.