In the fourth quarter of 2023, the drawing and coloring app category witnessed varied performance trends across the top five applications in the United States. This overview, sourced from Sensor Tower data, captures the essence of market movement in this creative app segment.

Color by Number：Coloring Games experienced a notable uptrend in weekly active users, growing from 476K to 729K. Downloads surged to 170K in the final week of December from 58K at the quarter's start, while revenue also peaked at $145K in mid-December.

Disney Coloring World saw its weekly active users peak at 66K at the end of December, a significant rise from 42K in late September. Downloads hit a high of 39K in the last week of December, and revenue saw a steady increase, with a notable $83K in mid-December.

Crayola Create and Play maintained a steady revenue stream, ending the quarter at $51K. This US-based app also saw a consistent rise in weekly active users, reaching 32K in the last week of December. Downloads followed a similar ascending path, with over 21K downloads in the same period.

Adult Coloring Book - Pigment displayed a significant jump in weekly active users, from 44K to 87K by the quarter's end. Downloads reflected an extraordinary increase with a spike to 92K in early November, while revenue showed a stable pattern, closing at $36K in the last week of December.

Lastly, DRAWING FOR KIDS Games! Apps 2 observed a considerable growth in weekly active users, from 41K to 82K. Downloads peaked at 53K during the holiday week, and revenue saw an uptick, ending at $31K.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2024

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