Q4 2023 US Performance of Top Drawing & Coloring Apps

As the year 2023 wrapped up, the drawing and coloring app category witnessed distinct trends in user engagement across the top apps available on the unified platform in the United States. Sensor Tower provides a detailed look into the performance metrics of these creative outlets.

My Coloring Book saw a significant spike in weekly active users, soaring from under 500 to over 1.3M in early November. Downloads peaked at 937K in the first week of November but then followed a declining trend, settling around 40K by the year's end.

X-Flow's Happy Color® Art Coloring Book maintained a steady revenue stream throughout the quarter, ending with over 11K USD in the last week of December. The app's downloads hit a high of 157K in the same period, and weekly active users reached over 2M twice during Q4, indicating a strong and engaged user base.

Color by Number：Coloring Games by Wildlife Inc also demonstrated a robust performance, with revenues consistently above 100K USD throughout the quarter. The app experienced a surge in downloads in the last week of December, reaching 170K, and its active users peaked at over 729K in the same week.

Crazy Labs' Phone Case DIY focused on user acquisition and retention, with weekly active users reaching nearly 300K in late November. The app did not generate significant revenue, but downloads showed an upward trend towards the end of the quarter, hitting 98K in the festive week.

Lastly, Zen Color - Color By Number from Oakever Games ended the year on a high note with revenues reaching almost 8K USD in the last week of December. Downloads for the app rose steadily over the quarter, culminating in 127K downloads during the holiday season. The app also saw a steady increase in weekly active users, rising to just under 500K by December 25th.

For more in-depth insights and performance metrics of these and other applications, Sensor Tower's comprehensive analysis tools offer a granular view of the app market landscape.