Q4 2023 UK Fashion Games Round-Up on Unified Platforms

In the fourth quarter of 2023, the fashion game category saw diverse performances across the top applications in the United Kingdom on unified platforms. Data provided by Sensor Tower gives us a closer look at the trends in downloads, revenue, and weekly active users for these engaging mobile experiences.

Project Makeover from Magic Tavern, Inc. experienced a fluctuation in weekly revenue, peaking at $170K and dipping to $127K. Downloads spiked to 39K in late October and concluded the quarter with a rise to 23K. Weekly active users reached a high of 223K and ended at 187K.

Covet Fashion: Dress Up Game by Crowdstar LLC saw revenue that ranged from $15K to nearly $40K in early November. The game's download numbers rose to over 3K by the end of December. The active user base showed minor fluctuations, starting at 20K and closing the quarter with a slight increase to 18K.

Libii HK Limited's SuitU: Fashion Avatar Dress UP generated revenues between $7K and $15K. Downloads saw a peak of 5.8K in October and concluded with 2.6K in December. The game's active users grew consistently, ending the quarter with 42K.

Shining Nikki-Fashion Makeover, from Paper Games, had revenues that oscillated, reaching a high of $9.3K in late October. Downloads remained relatively stable, with a slight uptick to 365 by the year's end. The weekly active users started at 5.2K and saw a marginal decline to 4.1K.

Eastside Games' RuPaul's Drag Race Superstar showed a revenue trend with a peak at $12K in late October and a low of around $7.7K in late November. The game's downloads experienced a significant increase to over 1K in early December, while active users presented a modest ascendancy, finishing at 10.6K.

For more detailed insights and data on the performance of these fashion games and others within the mobile app industry, Sensor Tower remains a reliable source for comprehensive analytics.