Top 5 Self-Therapy & Journaling Apps in the US: Q4 2023 Performance

In the fourth quarter of 2023, the self-therapy and journaling app category witnessed varied performance across the top applications in the United States. Sensor Tower's comprehensive data offers a closer look into the downloads, revenue, and active user trends for these leading apps.

Me+ Daily Routine Planner

Starting with 'Me+ Daily Routine Planner', the app experienced a fluctuating revenue trend, beginning at around $156K in late September and dipping to approximately $97K in mid-December, before climbing back up to around $138K by the year's end. Downloads for the app peaked in early October at over 130K and saw a significant spike to nearly 167K in the last week of December. Weekly active users started strong at roughly 442K and saw a notable increase to around 537K in the final week of the quarter.

Paired: Couples & Relationship

'Paired: Couples & Relationship' maintained a steady revenue stream, starting at over $211K and slightly decreasing to $118K by the end of December. Downloads showed a gradual decrease from 61K to around 39K over the quarter. The app's weekly active users remained high, with a starting point of nearly 595K and ending the quarter with over 615K active users.

I am - Daily Affirmations

'I am - Daily Affirmations' saw its revenue move from approximately $87K to about $85K by the quarter's close. The app's downloads had a high point of nearly 49K in early October, followed by a low of around 31K in mid-December, and a rise to 43K in the last week. Weekly active users for 'I am' were highest at the start of the quarter with over 319K and ended with around 276K.

Breeze: Mental Health

'Breeze: Mental Health' started the quarter with revenue at about $201K, dipping to approximately $143K in mid-December, and rebounding to around $154K by the end of December. Downloads for 'Breeze' saw a dramatic increase from 34K to over 150K in the final week of the quarter. Its weekly active users showed an upward trend, from 166K to nearly 295K by the quarter's end.

Gratitude - Journal Prompts

Lastly, 'Gratitude - Journal Prompts' had modest revenue figures, starting at around $3K and reaching nearly $8K in the latter part of December. The app's download numbers were volatile, with an initial 22K downloads, a dip to around 5K, and a rise to close to 20K by year's end. Weekly active users varied across the quarter, beginning with roughly 125K and settling at around 126K.

For more detailed insights into the app market and performance analytics, Sensor Tower provides in-depth data and analysis.