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In the fourth quarter of 2023, the top shopping applications in El Salvador showcased varying trends in downloads, revenue, and weekly active users. Here's a closer look at their performance based on data from Sensor Tower.
SHEIN - Shopping Online experienced fluctuating download numbers, starting from 13.6K in late September and peaking at 16.5K by the end of October. However, the numbers dipped towards mid-December, reaching a low of 8.5K, and then slightly recovered to 11.2K by late December. Weekly active users showed a steady increase, starting at 239K and peaking at 258K in the final week of December.
Temu: Shop Like a Billionaire saw a decline in downloads over the quarter, beginning with 6.0K in late September and dropping to 2.6K by mid-December, before a slight increase to 2.9K in the last week of December. Weekly active users followed a similar trend, starting at 22.1K and fluctuating around this number, ending the quarter at 19.2K.
Amazon Shopping maintained relatively stable download numbers around the 3K mark throughout the quarter, with a slight peak at 3.4K in the last week of December. Revenue for Amazon Shopping was consistent, averaging around $13-$16 weekly. Weekly active users were stable, starting at 119K and ending at 124K.
AliExpress Shopping App experienced a slight increase in downloads, starting at 2.7K and reaching 3.1K by the end of December. Weekly active users showed a gradual increase from 55K to 57K over the same period, indicating a steady user base.
Amazon Alexa saw a notable increase in downloads, from 1.4K at the end of September to 4.3K by the last week of December. Weekly active users also increased significantly, starting at 27K and peaking at 36K in the final week of December.
For more detailed insights and data, visit Sensor Tower.