Q4 2023 US Shopping App Performance: Sensor Tower Insights

As the final quarter of 2023 came to a close, the US shopping app landscape witnessed fluctuating user engagement across major platforms. Sensor Tower's latest data provides an overview of downloads and weekly active users for these leading applications.

Temu: Shop Like a Billionaire saw a steady stream of downloads throughout the quarter, starting with over 2.3M in the last week of September and ending with close to 2M by Christmas. Weekly active users peaked at nearly 25.6M in late November, although there was a noticeable dip to around 18M in mid-December before rebounding to 25.6M by year-end.

SHEIN - Shopping Online experienced a gradual decline in downloads, commencing the quarter with over 800K and descending to approximately 496K by the end of December. Active users followed a similar trajectory, starting at 17M and decreasing to about 14.2M in the same period.

Walmart: Shopping & Savings maintained a relatively stable download count, with a spike of over 750K in the week leading to Thanksgiving. The app's weekly active users showcased growth, peaking at over 13.3M in the third week of November, before tapering off to roughly 12.3M by the quarter's end.

Amazon Shopping not only maintained consistent download figures but also saw an increase in revenue, with a notable rise from $1.2M to over $2.1M in the final week of December. The app's active user base swelled from around 45.4M to nearly 49.1M by Christmas week.

Lastly, Shop: All your favorite brands observed a mixed pattern in downloads, surging to over 620K during the last week of November from around 278K at the quarter's start. The weekly active users for Shop peaked at over 7.3M in late November, but ended the quarter with about 5.5M active users.

For more insights into the performance of shopping apps and other app categories, Sensor Tower's comprehensive analytics provide a deeper dive into the trends shaping the mobile app market.