Top 5 Utilities Apps in the UK: Q4 2023 Performance

In Q4 2023, the top 5 utilities apps in the United Kingdom showcased varying performance trends across downloads, revenue, and weekly active users. Here’s a detailed look at how these applications fared:

NordVPN: VPN Fast & Secure had a notable quarter with fluctuating metrics. Revenue began at around $169K in late September and saw a gradual decline to approximately $121K by mid-December, before rebounding to $145K in the last week. Downloads peaked at 36.7K in mid-November, tapering off to 29K by the end of December. Weekly active users showed a positive trend, starting at 326K and rising to 356K by the end of the quarter.

Cleanup: Phone Storage Cleaner experienced consistent revenue throughout the quarter, starting at $39K and ending at $38K. Downloads saw a significant spike in the final week, jumping from an average of 11K-15K to 24K. Weekly active users also increased, from 60K at the beginning of the quarter to 68K by the end.

Free VPN by Free VPN .org™ maintained steady revenue growth, starting at $17K and ending at $22K. Downloads notably surged to 20K in the last week of December, from a consistent 9K-10K range earlier in the quarter. Weekly active users showed a stable pattern, slightly increasing from 144K to 154K over the quarter.

Norton 360 Security & VPN showed a positive revenue trend, starting at $27K and peaking at $31K in the last week of December. Downloads remained relatively stable, peaking at 12.5K in late October, and ending the quarter at 10.2K. Weekly active users saw a significant increase from 147K to 173K by the end of October, then stabilized around 163K at the end of the quarter.

Carista OBD2 had a steady performance with revenue starting at $21K, dipping slightly mid-quarter, and ending at $24K. Downloads fluctuated minimally, ranging from 700 to 800, before dropping to 626 in the final week. Weekly active users remained stable around 500-550 throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's platform.