Top 5 Apparel Apps on Android in Austria Q1 2024

In Q1 2024, the performance of the top five apparel apps on the Android platform in Austria showcased interesting trends in weekly downloads and active users. The data, sourced from Sensor Tower, provides valuable insights into the popularity and engagement of these applications.

SHEIN-Shopping Online saw a varied trend in weekly downloads, peaking at around 13.4K in early January and dipping to 7.1K in mid-March before rising again to 10.4K by the end of the quarter. Active users for this app increased steadily, starting from approximately 35.4K at the beginning of January and reaching a peak of about 59.5K by the end of March.

Zalando – online fashion store experienced a relatively stable download trend, with weekly downloads fluctuating between 2.6K and 4.6K. The app's active users showed a positive trend, starting at around 60.4K in early January and climbing to approximately 65.6K by the end of the quarter.

C&A Fashion Online Shop maintained a consistent download rate, with weekly downloads ranging from 2.5K to 3.6K. Active users for this app remained steady as well, beginning the quarter at about 11.2K and ending at around 12.9K.

ABOUT YOU Online Fashion Shop showed a varied download trend, peaking at 2.3K in late January and dipping to around 1.4K in mid-March. However, active users increased from approximately 17.5K at the start of January to around 20.7K by the end of March.

Lastly, ABOUT YOU Outlet had a steady download rate, ranging from 1.3K to 2K per week. The app's active users showed a gradual increase, starting at about 12.1K in early January and reaching around 13K by the end of March.

For more detailed insights and data, visit Sensor Tower.