Brazil's Top Apparel Apps on Android in Q1 2024: A Performance Snapshot

In the first quarter of 2024, Brazil's apparel app scene on Android showcased varied user engagement and download patterns. Here's a performance overview of the top five apps, based on data from Sensor Tower.

SHEIN-Shopping Online maintained strong momentum with downloads peaking at approximately 527K in early March and then tapering to around 401K by the quarter's end. Weekly active users remained robust, starting at about 12.2M and seeing a mid-quarter surge to nearly 12.8M, before closing the quarter around 11.5M.

adidas saw its downloads grow from roughly 23K to 42K towards the end of the quarter. Weekly active users mirrored this upward trend, starting at around 139K and reaching over 202K in mid-March before slightly decreasing to approximately 169K.

The C&A Pay app experienced a fluctuating download pattern, with initial figures around 33K and dipping to 11.5K by March's end. Weekly active users started strong at about 488K, dipped in mid-February to approximately 441K, and ended the quarter at around 416K.

Zara downloads showed a gradual decrease from 9.7K to 10.2K, with a few peaks in between. Weekly active users for Zara started at around 85K and experienced a dip, followed by a recovery to approximately 67K by the end of Q1.

Lastly, Whering Digital Closet Stylist had its downloads drop from 17K to 4.4K over the quarter, with weekly active users following a similar downward trend from 24K to just over 10K.

For more in-depth insights and data on app performance, Sensor Tower's platform offers detailed analytics and trend analysis.