Top 5 Apparel Apps on Android in Tunisia for Q1 2024

In the first quarter of 2024, the performance of the top 5 apparel apps on the Android platform in Tunisia exhibited notable trends in weekly downloads and active users. This data, sourced from Sensor Tower, provides a detailed look at the performance metrics of these popular apps.

SHEIN-Shopping Online saw a significant rise in weekly downloads, starting from around 5.8K in early January and peaking at nearly 9.7K in mid-March. Weekly active users also increased steadily from approximately 72.9K at the start of the quarter to around 88.3K by the end of March.

BERSHKA: Fashion & trends experienced a fluctuating download trend, beginning with 2.2K downloads in early January and ending the quarter with about 1.6K downloads. Active users decreased from 5.3K in the first week of January to 4.2K by the end of March, showing a slight recovery mid-March.

Zara maintained a relatively stable download rate, starting at 2.2K downloads in the first week of January and closing the quarter with 1.3K downloads. Active users displayed a minor decline from 12.5K in early January to 11.3K by the end of March, with some fluctuations throughout the quarter.

PULL&BEAR: Fashion and Trends had a mixed download trend, beginning at 1.9K downloads in early January and ending the quarter with 1.3K downloads. Weekly active users saw a downward trend from 3.4K at the start of the quarter to about 2.9K by the end of March.

Stradivarius - Clothing Store showed a varied download pattern, starting with 1.5K downloads in early January and ending with about 1.1K downloads in late March. Active users fluctuated slightly but ended the quarter with a slight increase from 5.1K in early January to around 5.2K by the end of March.

For more detailed insights and data, visit Sensor Tower.