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In Q1 2024, the top finance apps on the Android platform in Brazil displayed a mix of growth and stability in downloads and active users, with significant trends evident across the board. Here’s a detailed look at the performance of the top 5 apps.
Nubank: conta, cartão e mais had a dynamic quarter in terms of weekly downloads, peaking at over 1M in the week of February 12. Downloads fluctuated between 665K and 1M, with a notable dip to 665K at the end of March. Weekly active users showed a steady increase from 40.1M at the start of January to 41.9M by the end of March.
CAIXA Tem experienced a significant surge in weekly downloads, starting at 209K in early January and skyrocketing to 1.27M by the end of March. Weekly active users also saw a substantial rise, beginning at 4.2M in early January and reaching 6.4M by the end of the quarter.
PicPay: Conta, Cartão e Pix maintained a relatively stable download rate throughout the quarter, with weekly downloads ranging from 330K to 397K. Active users fluctuated slightly, peaking at around 11.6M in early March before settling at 10.8M by the end of the month.
FGTS saw consistent download activity, starting the quarter with 303K and ending with 268K. Active users for FGTS displayed some fluctuations, peaking at 5.2M in early February and then decreasing to 4.2M by the end of March.
Serasa: Consulta CPF e Score had a moderate yet steady performance in weekly downloads, ranging from 222K to 331K. Weekly revenue for Serasa was consistent, averaging around $55K to $72K, while active users saw a slight decline from 4.2M in early January to 3.7M by the end of March.
The data presented here is sourced from Sensor Tower, where more detailed insights and trends can be explored.