Top 5 Finance Apps on Android in Mexico: Q1 2024

In Q1 2024, the top 5 finance apps on the Android platform in Mexico demonstrated varied performance trends. Here's a closer look at their weekly downloads and active user metrics.

Banco del Bienestar Móvil started the quarter strong with weekly downloads peaking at 543K in the week of January 22. However, downloads saw a significant decline towards the end of the quarter, reaching around 38K in the final week of March. The app's weekly active users mirrored this trend, increasing to approximately 2.8M by January 22 before gradually decreasing to around 1.8M by the end of March.

BBVA México maintained a steady download rate throughout the quarter, with weekly downloads ranging between 141K and 196K. The app's weekly active users showed a consistent upward trend, peaking at approximately 8.5M in the week of February 26 before slightly declining to around 8.1M by the end of March.

Nubank: conta, cartão e mais experienced stable weekly download numbers, averaging around 130K to 148K throughout the quarter. The app's weekly active users also displayed steady growth, reaching about 2.6M by early March and maintaining that level towards the end of the quarter.

Mercado Pago: cuenta digital saw weekly downloads fluctuate between 117K and 137K. Its active user base remained robust, peaking at approximately 3.6M in late February and staying around that level through to the end of March.

AforeMóvil had a more variable download pattern, with weekly downloads starting at 128K and decreasing to about 75K by the end of March. The app's active users showed a downward trend from around 511K in early January to approximately 388K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis, please visit Sensor Tower.