State of AI Apps Report 2025 is Live!

Merge games continue to captivate mobile users, and the first quarter of 2024 has seen interesting trends in the US market for these addictive titles. Based on the data from Sensor Tower, we can see how these games have fared in terms of downloads, revenue, and weekly active users.
Travel Town - Merge Adventure by Magmatic Games LTD showed a notable increase in revenue from $299K in the first week of January to $391K by the end of March. Downloads peaked mid-January at 57K and saw a gradual decrease to 50K by March's end. Weekly active users grew consistently, starting at 112K and reaching 151K in the same time frame.
Merge Gardens from Finnish publisher Futureplay displayed a steady revenue with a significant jump to $277K in the last week of February before settling at $267K by March 25. The game's downloads saw a high of 41K in the second week of January, dropping to 25K towards the quarter's close. Active users peaked at 103K early in the quarter and showed a slight decline to 101K.
Despite not generating revenue, Idle Racer — Tap, Merge & Race by CASUAL AZUR GAMES began the quarter with strong download numbers at 57K, which then stabilized to around 19K by the end of March. Weekly active users showed an upward trend, starting at 156K and reaching 155K, indicating a consistent player base.
Microfun Limited's Gossip Harbor: Merge & Story saw its revenue increase over the quarter, from $222K in the first week of January to $358K in the last week of March. Downloads experienced a peak of 23K in late February, while active users showed a significant increase from 241K to 340K, the highest among the top five.
Finally, Adventure Island Merge: Save by FlyBird Casual Games had modest revenue figures that grew from $49K to $81K. Downloads varied, with a peak at 29K in the first week of January and ending with 17K in the last week of March. Active users experienced a dip mid-quarter but rebounded from 50K to 70K in the last week.
For more detailed insights and data on the performance of Merge Games and other app categories, Sensor Tower provides comprehensive analytics and reports.